In the “Cavs around the World” series, students discuss their summer internships, jobs, volunteer work and classes. 

Junior Joanne Tsai from Taiwan interned in marketing and advertising at MOMAX, a mobile accessory brand in Hong Kong.

Q: Why did you intern at MOMAX? 

A: I went to MOMAX mostly because I’ve used some of their products before, and I know of the brand. However, the main reason was my parents are friends with the owner of the company. Internships in Asia are usually offered (only) to college students.

Q: What did you do at MOMAX?

A: When I first entered the internship, they were about to release a new (lamp) in September, so they were working on some final stages — like the packaging and promotional videos. I helped with shooting the video, coming up with ideas for scenes, (translating into) English and thinking of words or catchy stuff they should put on the package.

Q: What video did you help with?

A: It was a short video (for) their YouTube channel or their social media platform.

Junior Joanne Tsai (not pictured) helps shoot a draft of a promotional video for MOMAX’s new lamp. (Photo courtesy of Tsai)

Q: What was your day-to-day schedule like?

A: Since I lived kind of far from the company, about 30 to 40 minutes, I would have to wake up pretty early and catch my ride to work. It looked something like this: begin work at 9 a.m., lunch break at 1 p.m., work from 2 p.m. to 6 p.m. (and) then head home. Heading home always gave me a headache because we would have to catch the bus while there (were) like a thousand people in line. It’s crazy! 

Q: What was your favorite part about working there?

A: It really gave me an idea of what I want to do when I graduate — or what I want to pursue more in college. Before, I was kind of unsure. I knew I would go somewhere in marketing, but I figure stuff like this — more designing and advertising — will be more suitable for me.

Q: Are you interested in graphic design?

A: (I’m) more (interested) in communications.

Q: Is there anything you didn’t like about your internship? 

A: I don’t think so, but some of my colleagues, all they do is use Photoshop. They edit the packaging and then some of the minor parts of the pictures they took. It would be kind of frustrating if I were to sit there all day, having to work with images and packaging.

Q: Did you enjoy working with your colleagues?

A: There weren’t a lot of people in the (branding) department, which made it easier because I got to know (everyone) after a few days. However, I mostly worked with Tommy, (an acquaintance) who is in charge of all the video and packaging stuff. He really made the interns feel comfortable and taught us many things. There were also two other interns, and we all helped each other out throughout the three weeks.

Q: What did you learn from the experience?

A: I learned about the process of a product before it’s released into the market. 

One of the first things I did was research and compare QL8 –– the new product –– to similar products that already exist in the market. This process helped us realize its advantages and its main selling points.

After presenting our research, we were assigned to design scenes for the video and to come up with more specific ideas on what the video should look like.

By the end of the week, the department noticed that (completing) the packaging was more urgent, so I was assigned to work on the wording of the packaging. 

Q: What was difficult for you?

A: This whole work mode thing was difficult for me since it was my first time. Coming up with unique promotional video ideas was hard, too. 

Q: Was there anything that surprised you? 

A: There were mainly two departments in MOMAX Hong Kong: marketing and branding. I was surprised to see how different they were. The marketing department had many more employees, while the branding department had fewer than 10. The atmosphere was different, too. The branding department felt more cozy.

—By Sicily Schroeder

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